Skip to main content
Here are some excellent resources for your business

Search

A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your website helps new customers find you as well as keeping existing customers up to date with special offers and product launches.

Resource topics

15 results shown
Additional rules apply when marketing your business if it is in a regulated sector. From privacy statements to warning labels, we look at the steps you must take to comply.
There's no need to work in a drab office these days. As long as you remain focused, there's no reason you can't work on a sunny beach. Here's how you can live your life as a digital nomad.
A poor website UX can reduce the likelihood of making online sales. Discover some of the most common errors and how to rectify them.
There are many options for building a website. We look at three of the key arguments for using WordPress to build your website.
Find out why an accessible website is a must have. A lower bounce rate, increased engagement and a boost to SEO are just some of the benefits.
If you have focussed your online efforts on social media, chances are your website has gathered dust. Brendan Clarke of tmwi tells us how and why you should give your website a refresh for 2022.
The success of your website hangs partly on the programming language you choose. Read the arguments for using PHP to build your website.
There are many reasons why your website is not attracting traffic. This article lists some of the most common problems and how you can fix the issues.
Here's what it takes to build an effective strategy for driving traffic to your website, including influencer marketing, audience engagement and tactical use of keywords.
Digital marketing and ecommerce is booming but how do you make your website successful? Read these tips for creating and running a successful website.
An useful, step-by-step guide on WordPress image optimisation. Improve the performance of your site with faster-loading images.
Your conversion rate is directly related to how well your website and business is performing. But what is a conversion rate?
In many cases, your website will be the first experience a potential customer will have of your business. For this reason, your site should clearly reflect your brand identity.
Five top tips from Fiverr on how you can build your online presence by utilising the talent, skills on know-how of on-demand creatives.
A slow website will result in higher bounce rates and fewer conversions. Discover which functionalities will improve your site performance.