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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

Your website helps new customers find you as well as keeping existing customers up to date with special offers and product launches.

Resource topics

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If your ecommerce website is not converting visitors to customers, it is failing to do the intended job. Here are four reasons your website might be missing the target.
If you are looking for ways to monetise your website, here are 11 tried and tested ways you could make money from your site.
You brand name and domain name are key factors to your business success. But which should come first? We explain why it should be your domain.
Working for yourself brings some amazing benefits - but to make your business sustainable, you need to market it. Getting the word out online.
A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.
As a marketer, it’s essential to embrace new technologies and stay one step ahead. How microservices can help your marketing strategy stay flexible.
There are a lot of tools out there to help you track and analyse activity on your website - but the best one makes thing super-simple. Guess who?
Launching your first business website is a thrilling experience - but you need to ensure you've got the essentials right. Five expert pointers.