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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

February 2021

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In business you will need a whole host of contracts from sales and employment contracts to leasing and hiring arrangements. It's important you understand them and draft them correctly.
Online piracy is increasingly common, and brands are losing millions in advertising revenue on pirate websites. A look at the scale of the problem and how businesses can fight back.
Email marketing is important for building customer loyalty but simply pumping out content is unlikely to work. We share five tips and tricks to boost your email marketing campaigns.
There are many benefits to online learning but there are some pitfalls too. Discover the main stumbling blocks and how to create an online course that works.
If you want to grow your business, you will need a strong brand identity that customers identify with and which helps you stand out in a crowded marketplace.
Businesses require a steady flow of quality sales leads to stay afloat. You need to adapt your approach to keep up with evolving marketing techniques. Here are eight top lead generation trends.
How does game marketing vary from marketing strategies for other products and what lessons can businesses learn that they can implement?
Many business struggle to convert customer interest into sales. Discover the five main places you could be going wrong in the sales funnel.
Good customer service is crucial for keeping your clients happy. Discover the key metrics you should measure to understand whether your customer service is up to scratch.
A reputation for being professional and reliable, for quality products and offering value for money can go a long way to driving up sales.

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