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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

June 2024

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Designers and creatives often use resource-intensive software for their work. Here's how they can stop their devices from overheating.
Software as a Service solutions are transforming customer service in the banking sector. We explore the advantages of SaaS and look at specific examples and the future of SaaS-enabled customer service in the sector.
The world of marketing is constantly evolving, and businesses have to stay ahead of the curve. We take a look at developments in the field of digital marketing over recent years.
A virtual private network has become a vital tool for most businesses. How to ask the right questions to find the best VPN solution for your firm.
Marketing is ever-evolving as new media and technology come online. PR has changed too - the reach and speed of stories have rocketed in the digital age. Here's how PR has developed in recent years.
Discover the benefits of using quizzes, strategies for promoting your quiz, tips for maximising their effectiveness and the steps to creating your very own quiz.
Many start up businesses fail to secure external funding due to poor presentation skills and inadequate pitches. Here's how donut charts can help.
Buying a marketing database can give you a head start when you're starting out but there are some key considerations before you take the plunge.
A good database marketing strategy makes it possible to increase sales, identify priority accounts, and optimise return on investment. Here's what you need to know about database marketing.
Business intelligence is now the cornerstone of every business. We take a look at two of the main business intelligence tools.

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