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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

January 2022

9 results shown
Marketing is a field that does not stand still. As a business, you need to keep up with developments. So, what marketing trends should you expect in 2022?
Email marketing is one of the most popular and effective ways of attracting more customers and leads. Get 22 tips for boosting your open and conversion rates.
Attracting and retaining customers is essential to a business' survival and growth. Discover customer acquisitions that you should try in 2022.
No matter how well you plan your marketing, there are always factors that can derail your plans. We look at the six factors that can adversely influence your marketing.
Find out why an accessible website is a must have. A lower bounce rate, increased engagement and a boost to SEO are just some of the benefits.
How to create a marketing strategy for your cryptocurrency business that will attract consumers and grow your brand presence.
Discover how cryptocurrencies and tech will revolutionise the marketing industry from payments and data to international trade.
What is public relations (PR) and what do PR teams do to improve communication between a business and its customers. This blog answers all your questions.
PR can help small businesses increase their presence online and across their marketplace. It can also improve customer engagement. Find out how.

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