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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

May 2021

7 results shown
COVID-19 forced businesses to rethink many of their activities. None more so than marketing. Here's how you can continue transforming marketing in 2021.
A look at how Apple's latest mobile operating system iOS 14.5 will impact mobile acquisition measurement for brands and publishers.
Why marketing teams should bring freelance talent on board to re-energise the team and get more work done.
Call recording software can be an invaluable tool to keeping customers happy making it easier to retain their custom.
Are you making the most of SEO? Your industry or specific location could be the key to a successful SEO strategy.
Online communication is increasingly important as teams continue to work remotely. Improve your comms with five simple tips.
Web scrapers accelerate the collection of valuable data that can boost the impact of marketing campaigns and make it easier for businesses to identify the right influencers for their products.

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