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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

June 2021

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When times are tight, small businesses naturally look to cut costs. Bringing your marketing in house can reduce your overheads. Here's how.
Your conversion rate is directly related to how well your website and business is performing. But what is a conversion rate?
User opt outs and changes to HFSS advertising mean that brands are rethinking their advertising strategies. In this article, Nick Pinks of Covatic looks at the future of Adtech.
Creating and maintaining a successful ecommerce website requires time and effort. There are some key steps you must remember if your site is to reach the top of search rankings.
Focussing all your marketing activity online could be a big mistake. Discover why physical marketing still packs a punch.
Learn more about visual content marketing and why good visuals are so important. Apply the best visual strategies and tools to boost your sales now.
PR can drive sales for your business. Discover how to create a PR strategy that targets the right audiences, increases brand awareness and boosts sales.

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