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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

September 2021

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An in-depth look into how to adapt your marketing efforts in line with what your audience is engaging with.
Black Friday offers businesses of all sizes and sectors to boost their pre-Christmas sale. Chloƫ Thomas discusses top tips and risks to avoid with a panel of experts in this podcast.
Why are flyers still effective in the world of online advertising? Find out how they benefit small businesses and how you can boost the impact of your advertising flyers.
An in-depth introductory guide to outsourcing your business' marketing manager; saving you time, money and stress.
Survey results and industry insights from more than 100 creative leaders into the state of the creative industry in 2021.
Calls to action prompt your customers to take the next step in the sales funnel. Discover how to create compelling CTAs for your content.
Learn that with the aid of a virtual receptionist, your business can seamlessly and affordably screen for ideal customers, leading to more meaningful conversions.
What is catalogue management software? How does catalogue management software work and which is the best for small businesses? We share the top five packages.
The rise of free to play gaming presents businesses with the opportunity to deliver targeted in-game advertising to players. Learn how your business can tap in to this market.
Digital marketing and ecommerce is booming but how do you make your website successful? Read these tips for creating and running a successful website.

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