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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

November 2021

10 results shown
A great logo is a vital part of your business' brand identity. Discover ten DIY logo making tools that you can use to create a great business logo.
As competition in the cryptocurrency market increases, new start ups in the field need to up their marketing strategy to stand out.
Sales of DIY products and homeware are booming. You can tap into this growing market and boost the sales made by your homewares store with these simple marketing hacks.
Black Friday presents businesses with the opportunity to make bumper sales but can you manage to fulfil the increased volume of orders?
Link building is an essential component of SEO. This blog is a practical guide on the best and most up-to-date methods for SEO link building.
Social media marketing essential for all businesses these days. But editing images for each of the different platforms can be tricky. We look at the five best tool for editing image aspect ratio.
The probability of selling to an existing customer is 70%, compared to a 20% chance of selling to a new customer. Customer retention is a vital part of any business but only 18% of brands are focusing on retention. We look at the three cornerstones of B2B customer retention.
There are many reasons why your website is not attracting traffic. This article lists some of the most common problems and how you can fix the issues.
Marketing is a constantly evolving field. So, what marketing trends will we see in 2022? We look at six upcoming marketing trends.
Artificial intelligence (AI) is revolutionising the manufacturing industry but will tech make human workers redundant. A look at the benefits of AI in manufacturing.

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