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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

December 2021

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Having a clear corporate culture has many benefits from helping your company stand out in a crowded market to ensuring your team pull in the same direction. But how do you build one?
Businesses know how key content marketing is but how can you use it to grow your brand. Eight content marketing tips.
Marketing crypto currencies requires a different approach to marketing to reach the new audiences investing in the various markets. Find out how.
If you have focussed your online efforts on social media, chances are your website has gathered dust. Brendan Clarke of tmwi tells us how and why you should give your website a refresh for 2022.
Marketing can often fall down the list of priorities for small businesses. Here are five simple marketing strategies that small businesses can implement in 2022.
The success of your website hangs partly on the programming language you choose. Read the arguments for using PHP to build your website.
Taking online payments can help 'grease' the wheels of your business making it easier for customers to pay you, making payments more secure and speeding up payments.
Finding an appropriate eye-catching logo for your business is crucial, allowing instant brand recognition and giving the customer a sense of security and familiarity. Find the best software to help you develop the perfect logo for your business.

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