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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

February 2022

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2022 is now well underway and it is becoming clear what the key marketing trends are. We look at the four biggest trends this year.
Discover how brand-to-brand partnerships can extend your customer base and increase trust with less risk and cost.
Discover four ways that businesses can run effective marketing campaigns that reach customers and deliver results in a post cookie world.
We are all familiar with Instagram but how can travel industry businesses leverage the platform to increase followers and get more business? We share seven top tips.
What is digital transformation and how is it improving how companies operate and creating more sustainable brands? We look at its impact on businesses.
Tips and techniques that can help an accountant improve their marketing skills and attract new customers.
Being small doesn't mean you can't create a quality marketing campaign. These top tips will help you run a quality marketing campaign.
What is influencer marketing and how can a digital influencers help you reach new customers and help persuade them to try your products? We tell you what you need to know.
If you're creating an app, you will need to market it. But what is app advertising and how is it different to marketing any other product?
A marketing campaign that doesn't deliver is a waste of time and money. Discover how Google Analytics can improve marketing outcomes and help you achieve your aims.

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