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A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

PR

Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

May 2022

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Starting a new business can feel an overwhelming process, but it doesn't need to be. Making sure that you start as you mean to go on is key, or you could find that early mistakes rear their ugly heads eventually – something no business owner would wish upon themselves.
If you're looking to start your own online store, there aren't many options that are as simple as Shopify.
You only see a return on your marketing investment when someone chooses to spend money on your brand, instead of a rival's. Discover how to convince potential customers how to make that choice.
The UK start up scene is thriving, and small businesses are attracting record levels of invest. So, how do you attract customers in a competitive market? You need an effective marketing plan.
A successful email marketing campaign is judged by the email open rate and click-through rate. Learn how businesses often wrongly flagged as spam can boost their open rates.
Additional rules apply when marketing your business if it is in a regulated sector. From privacy statements to warning labels, we look at the steps you must take to comply.
There's no need to work in a drab office these days. As long as you remain focused, there's no reason you can't work on a sunny beach. Here's how you can live your life as a digital nomad.
Research suggests that 85% of product launches fail due to poor market segmentation. We share five ways to segment your customer base.
Influencer marketing is rapidly becoming a key strand in many business' plans. But how do you ensure the influencer you are working with it right for your business? Find out here.
If your business serves a local market and local customers, you should employ local SEO to attract more local custom. Find out how.

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