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Here are some excellent resources for your business


A marketing strategy will help you identify your best customers, understand their needs and implement the most effective marketing methods.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

Direct marketing can be a highly successful way to generate sales from existing and new customers. Find out how to target them in the best way.

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.


Favourable media coverage can bring a range of business benefits. But how do you attract the attention of editors, broadcasters and journalists?

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown
How swapping a traditional, corporate website for a content-rich site full of useful advice paid off for business development expert Ian Brodie.
Do your customers read your email newsletters? Are they bringing in business or turning people off? Find out how to improve your email marketing.
There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.
How Brexit affects UK ecommerce businesses. The implications for sales to UK and EU customers, and practical steps you should consider
Online tools and apps make it easier than ever to work when out of the office. We’ve chosen some of the best mobile business apps and online platforms for remote working.
How do you set up an ecommerce website without breaking the bank? Find out the key steps involved in building a website.
Podcasting has been around for a while, but more businesses are adding a podcast to their content marketing mix. Read the top five benefits of podcasting for your business.
When the COVID-19 crisis hit, Wildgoose saw a year-on-year drop in sales of 62%. Matt Finch, SEO Manager at Distinctly shares how Wildgoose pivoted their business and used SEO to survive and thrive through the pandemic.
Slick branding and expensive advertising are great - but the way you treat customers is far more important. How apps can help boost your reputation.
Creating quality content that engages readers and helps sell products is as much an art as a science. Jon Wade of FSE Online tells us more.
Ten types of shopper and how independent retailers can attract them and win them over in-store and online using mobile commerce and social media
Six search and SEO mistakes that you need to avoid, including keyword stuffing, poor use of social media, bad backlinks and duplicate content.
SEO helps attract visitors to your website but it's landing page optimisation that turns browsers into buyers. Danielle Haley, Director of Indy Consultancy.
Confused about all the conflicting advice on SEO? Danielle Haley from Indy Consultancy outlines ten simple ways to improve your search ranking.
How to use 11 key metrics to measure the performance of your online marketing, improve traffic to your website and turn visits into sales.