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How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising allows you to promote your business to potential and existing customers. There are many forms of advertising.

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

If you don't promote your business, potential customers will never know you exist or discover what you have to offer.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

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How do you set up an ecommerce website without breaking the bank? Find out the key steps involved in building a website.
How to use local SEO, including a Google Business Profile, to boost your Google search ranking and attract more customers to your local business
Leading customer service software and how to choose the right solution for your business.
Podcasting has been around for a while, but more businesses are adding a podcast to their content marketing mix. Read the top five benefits of podcasting for your business.
There are many ways to market your website without spending a fortune, as Chris Barling of ecommerce software provider Sellerdeck explains.
Creating quality content that engages readers and helps sell products is as much an art as a science. Jon Wade of FSE Online tells us more.
SEO helps attract visitors to your website but it's landing page optimisation that turns browsers into buyers. Danielle Haley, Director of Indy Consultancy.
Discover the best small business apps for organising and planning your work. Organise all aspects of your business life with these handy apps and tools. Here are some of the best apps.
A professional email address boosts your business's credibility, branding, and marketing efforts, while making communication more efficient and trustworthy.
By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.
Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer
How to write an effective pay-per-click ad. A tailored approach to writing PPC ads that will attract the right visitors and improve cost-effectiveness
CRO (conversion rate optimisation) is a process of website testing and improvement to make it easier for customers to buy so you make more sales.
Many businesses are missing simple tricks that could dramatically boost their results online. Find out how to turbo-charge your website this year.
Businesses have to ensure that their marketing isn't misleading or offensive. But these obligations apply equally to any online marketing you produce.