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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Resource topics

15 results shown

Understanding how advertising research shapes the customer

You will have many touchpoints with your customers on their journey from awareness to purchase. Understanding these touchpoints can help you optimise your strategies and drive conversions.

How to identify the source of poor-quality PPC ad leads

Identifying the source of poor-quality leads from PPC ad campaigns can be difficult if you don't understand prospects' journeys. Mediahawk shares some top tips for attracting the right leads.

Selling art online: navigating the digital landscape

Selling anything online requires an attractive, functional website. But this is especially true when you're selling artworks where the visual is so intrinsic to an item's appeal and saleability.

Your guide to winning with performance max campaigns

Maximize Performance Max Campaigns: Know your audience, automate, get creative, test, stay updated, focus on metrics, use ad extensions, optimize for mobile, watch competitors, utilize remarketing, learn from wins and losses. Crush digital advertising goals

How marketers can use virtual reality to promote tourism

Virtual reality (VR) offers exciting new opportunities for marketers to promote and sell excursions, days out and holidays to tourist destinations around the world.

Software development failures: why projects fail

Developing a custom software solution is not without its risks. We look at the common pitfalls and share some simple solutions and successful case studies demonstrating how to do it.

A review of the changes in PPC in 2023

We take a look back at the changes in 2023 in the world of PPC with Tom Welbourne of The Good Marketer from automation to the return to creativity in marketing.

12 email marketing tools to use in 2024

Email marketing remains an important element in most marketing strategies. These days it's even easier to get great results thanks to the wide range of tools on the market. We look at 12 such tools.

15 reasons to use project management apps

There's a wide array of project management techniques that can be confusing. That said, these techniques can help your business to grow and succeed. Here's why you should use project management apps.

A guide to optimising your Amazon listings

Discover how to optimise your Amazon listings to increase visibility and sales in this brief guide.

Creator partnerships are not just about the money

We explore the key factors that make content creators decide to work with specific brands and what factors can damage working relationships.

How to edit web content without losing your Google ranking

Sometimes you need to edit your online content. Perhaps to amend or add products and pricing. But how can you amend your web content without impacting your ranking? Find out how.

Email marketing to schools: three top tips

Are you planning an email marketing campaign to teachers or school leaders? Read these three top tips to improve your, open, read and conversion rates.

Mobile and text marketing

By 2025, 95% of the UK population will have a smartphone. Most people take their phone everywhere they go - making it the ideal way to get your messages read. Our overview.

Where to advertise online

Where you can advertise online. Options for search advertising, social media, display advertising and free advertising, and what they offer