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Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Online marketing

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.

Social media

Social media is firmly established as a marketing tool. Having a presence opens up new lines of communication with existing and potential customers.

Advertising

Good advertising puts the right marketing message in front of the right people at the right time, raising awareness of your business.

Customer care

Customer care is at the heart of all successful companies. It can help you develop customer loyalty and improve relationships with your customers.

Sales

Sales bring in the money that enables your business to survive and grow. Your sales strategy will be driven by your sales objectives.

Market research

Market research exists to guide your business decisions by giving you insight into your market, competitors, products, marketing and your customers.

PR and promotion

Exhibitions and events are valuable for businesses because they allow face-to-face communication and offer opportunities for networking.

Marketing essentials

How to create a marketing plan for your small business - build a brand, target customers and set prices that will maximise sales.

Resource topics

15 results shown

What to do when a competitor cuts its prices

Just because a rival has slashed their prices doesn’t mean that you should. They might not have the same reasons as you for considering a price cut.

How to attract more local customers

How to get more local customers using local SEO, Google Business, social media, customer reviews and networking to market your business.

Ten ways to get the most out of customer testimonials

Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers. Here are ten ways to generate customer testimonials.

Creating a consistent brand identity - checklist

To be effective, your firm's brand identity must be consistent across your website, email and printed literature. Read our checklist.

Why business image matters

Branding and business image are key considerations for start-ups. Ces Loftus-Price provides her golden rules for branding your new venture.

Do you know what your competitors are up to?

Keeping an eye on your competitors is essential in business: it can help you to identify your own strengths and weaknesses. Learn how it's done.

Expand your business into wealthy overseas markets

Ambitious small businesses often look overseas for the next step in their growth plans. Dubai could be a lucrative first step in your overseas strategy. Here’s how you could enter this profitable market.

Strengthen client relations with thoughtful Christmas gifting

Christmas can be the perfect time to strengthen client relationships. Here's how a little forward planning and Christmas gifting can boost your brand reputation.

Elevating your agency brand: top tips from insiders

How do you take your marketing agency to the next level and stand out from the competition? Tom Welbourne of The Good Marketer shares his top tips.

From micro to mighty: scale your business with smart marketing

Achieving the transition from start-up, micro business to scale up is no mean feat. We share some top tips to turbo-charge your growth strategy.

Unveiling future trends in marketing

Changing client behaviour, digitisation and new technology, have transformed marketing. In this article, we explore how marketers must adapt their marketing tactics to remain competitive.

What is business intelligence? Tools for you to consider in 2024

Business intelligence is now the cornerstone of every business. We take a look at two of the main business intelligence tools.

How to start a business in the UK

Open a business in the UK as a non-resident with this handy guide. Discover the key steps you need to take on your UK start up journey.

Small business marketing tips

This blog provides small business owners with actionable marketing tips. Whether you're starting out or refining existing strategies, these insights will help your business stand out in the crowd.

Ten marketing ideas for small businesses in 2024

Give your small business marketing a boost in 2024 with ten marketing ideas that can raise brand awareness, improve customer loyalty or help you convert interest into sales.