Sales and marketing teams are faced with a more competitive business landscape than ever before. It's no longer enough to simply create a great product and let it do the talking for you. You must find a way to effectively demonstrate the unique capabilities, features, and value proposition that your product has to offer if you want to stand any chance at beating the competition.
As a result, demo automation platforms have emerged as popular solutions for creating, managing, and sharing interactive product demos.
In this review, we will be exploring four such platforms - Reprise, Walnut, Demostack, and Navattic - to help you make an informed decision for your organisation. We will delve into the features, use cases, and unique selling points of each platform, ensuring you have a comprehensive understanding of these demo automation alternatives.
Reprise:
Reprise is a demo platform that offers a nice range of features for creating trial environments. Reprise is code-free, enabling sales and marketing teams to build custom demos without assistance from developers, though some online reviews claim it to be a bit too tech-intense.
Reprise provides the ability to create sandbox environments that mimic the front end of an application. This allows presales and product marketing teams to create interactive demos that showcase the product's functionality in a controlled environment, making it easy for prospective clients to see the product in action.
However, while Reprise offers an impressive array of features, some users have reported that the platform's interface can be challenging to navigate, particularly when making edits or corrections to visual elements.
Despite these drawbacks, Reprise remains a decent solution for organisations looking for a feature-rich demo automation platform. With continued development and improvements to its user experience, Reprise has the potential to eventually become a leader in the space.
Walnut:
Walnut sets itself apart with an intuitive UI/UX and feature set, which according to some customers makes it easy for users to create engaging demos for a variety of use cases.
Walnut is intended to be used by the broader revenue department, offering a range of capabilities to help create interactive product demos without coding that could be embedded on websites, presented live to prospects, shared with customers to help with onboarding and more.
In addition to its ease of use, Walnut provides analytics to help businesses optimise their demos based on user engagement data. This information can help identify which demos are most effective, allowing sales and marketing teams to refine their approach and maximise conversions.
They also integrate with other platforms such as SalesForce, HubSpot, OpenAI, Gmail, and Slack, to make salespeople's lives a bit easier.
Demostack:
Demostack, like both Reprise and Walnut, offers a no-code platform for creating product demos tailored to specific customer requirements. Intended purely for sales engineers, Demostack enables users to quickly create functional demos that can be integrated into websites and marketing content.
While Demostack provides a solution for quickly creating demos, it does lack a few features offered by competitors, such as insights and integrations, and according to some online testimonials, they have recently pivoted their technology due to a lack of scale.
Despite these limitations, Demostack remains another good option for organisations looking for a streamlined demo creation platform, with the potential for future enhancements down the line. As the platform continues to evolve, it's possible that additional features and improvements may be introduced to increase its value to users.
Navattic:
Navattic, created by former sales engineers, aims to make it easy for marketers to embed interactive product demos on their websites without requiring engineering resources or coding knowledge.
Navattic's platform allows users to create interactive product tours that can be added to product-led growth processes, without needing any R&D assistance.
As the smallest vendor in the space in terms of funding and capacity, they focus on linear use cases of marketing embeds and offer free trials and one-month contracts for smaller companies. They also lack some online reviews and testimonials, so if you're seeking a full-scale solution, the other options above may be a better option for you.
Final word
Ultimately, the choice of a demo automation platform will depend on your organisation's specific needs, goals, and resources. By considering the strengths and weaknesses of each platform, you can make an informed decision that aligns with your business objectives and enables your sales and marketing teams to thrive.
Remember that ongoing platform updates and improvements can influence these platforms' value over time, so it's essential to stay informed about new features and enhancements as you evaluate your options.
Copyright 2023. Featured post made possible by Jeff Broth.